Pictured: Mr Varvatos with his friend Alice Cooper
The Well-known fashion designer, John Varvatos has started a new record company John Varvatos Records. It will formally launch sometime this year and will have Varvatos serving as the curator as well as president of the label which will see him signing new acts as well as releasing high profile reissues and compilations. The collaboration will bring together two distinct brands with a goal of releasing timeless records under the imprint's focus of "genuine music in the spirit of legends."
The John Varvatos brand has previously been involved with the launch of high-profile campaigns featuring artists such as Willie Nelson, Jimmy Page, Robert Plant, Chris Cornell, Joe Perry, Velvet Revolver, Green Day, Gary Clark Jr., Cheap Trick, Alice Cooper, ZZ Top and Dave Matthews. Legendary rock band KISS are currently the face of the company's spring 2014 campaign. In 2008, Varvatos took over the iconic CBGB's location for one of his New York storefronts which has since hosted free shows from artists like Guns N' Roses, Jane's Addiction, Slash, Tom Morello, The Roots and many others.Varvatos comments; “Music has always been my big passion and an energy force in my life. As a result, my brand is deeply rooted in it as well. The connection between fashion and music is undeniable and symbiotic. In Republic Records, I have found the perfect partner to create a new music platform. Their success stands unparalleled when it comes to finding and nurturing new talent.”
Republic Records is home to Lorde and Mr Varvatos label could be the one to release her next record , but only if it's not to rock centric otherwise he needs The Neos haha :)